Phoenix customers show their festive spirit

In partnership with Leicester charity Action Homeless, we gave away free tickets to the new British film Hector – itself about a homeless man’s journey at Christmas – in exchange for donations to the homeless.

Our visitors were invited to donate perishable foods, clothes, toiletries and other helpful items – and you didn’t fail to deliver. We received hundreds of donations worth over £1000, plus £168 in cash, which shows the lovely generosity of Phoenix customers. You were especially generous with winter clothing. Someone had even gone to the trouble of knitting a baby’s jumper!

The next stage of the process is distributing these donations. Action Homeless is now marshalling a team of volunteers to sort all the gifts and send them out to the 150 people they support in Leicester. Every person or family will receive a festive food hamper to see them through the Christmas period, and everyone also gets a festive gift bag containing winter clothing, chocolates, toiletries and other goodies that you’ve donated. Children receive surprise presents, including a visit from Santa!

We’d like to thank Action Homeless for collaborating with us again on this event and helping to make a difference in the Leicester community.

Visit the Action Homeless webpage to find out more about their work.

We have lots of Christmas films and activities this festive period – there’s something for everyone.

Phoenix is a charity, and we are dedicated to promoting engagement with film and arts in Leicester. To find out more, or to donate, check out MyPhoenix, our loyalty scheme.