What will you do with the personal data?

Your personal information will be stored at Phoenix and not shared with (or sold to) other organisations.

We will use it to contact you about our MyPhoenix scheme and tell you about films, events and other activities you may be interested in.

You can easily choose not to receive this information from us if you wish.

The information you provide also enables us to understand more generally how our customers use our services.

For example, we aim to provide a programme which appeals to a broad spectrum of ages – asking card users to tell us their age enables us to monitor which types of films and food and drink are most popular with different age groups on different days and times.

As a result, we can tailor our programme to better meet their interests as a group.